My contributions always impact organizations with my leading, coaching and exploring not only in daily operations but also in evolving or even transferring into a whole new stage, whatever different titles I wear on then.

My previous tile - CTO does not mean I am just a technical guy. On the contrary, the actual duty of my role is always about bring in new point of value with new concept and method in business. So I lead a complete business unit in a local office of one international leading agency to incubate new business in a rapid evolving market.

Learnings from disruptive innovations drive me to build a strong mind and belief to deal with future using my own tools like Semiotics System, Disruptive Transformation Model and Dual-turbines Marketing Mechanism.

I’ve evolved into a status with both a Technological Detective and a Strategic Hunter in brain and life.

Experience & Accomplishments

• Cheif Intelligence Officier, Shape Advertisement Inc.(Taiwan, 2024/09 - )

  • Mainly responsible for achieving digital transformation of marketing practices by promoting the application of AI in planning and operations.

• Head of Digital & CTO - J. Walter Thompson Taipei, CTO - Wunderman Thompson & VML Taipei.(Taiwan, 2018/03-2024/09)

  • Former J. Walter Thompson merged with Wunderman as Wunderman Thompson in 2019, then merged with VML&YR in 2024 to form a brand new brand VML - A new marketing marketing consultant network focusing on BX, CX and Commerce using creative, technology & data under WPP Group.

  • As a CTO in Taiwan office, lead the technology strategy, digital related service to clients also managed the whole Martech team (digital business unit) to development business.

  • Re-builded and developed an end-to-end organization with more than 80 marketing professionals including UX, UI, Creative, Visual Design, Media Planing, Social Operation, Front-end Engineering, Back-end Engineering, Data Analysis, Project Management, Account & Sales Management from 2019.

  • Retained and delivered modern marketing service to major clients in Taiwan market including Citibank, HSBC, Standard Chartered, Japan Tobacco International, Ford, Mazda, Volvo, Porsche, Kimberly Clark, L’Oréal (Giorgio Armani, Kiehl’s, YSL)…etc.

  • Led or involved to acquire new clients including Chunghwa Telecom, Häagen-Dazs, Tokyo Marine New Insurance, Unilever, Prada …etc. 

  • Gained massive 600% revenue growth within three years.

  • Expertises in Strategy in Digital Era, Digital Transformation Solution, Content Marketing, Social Marketing, Project Management, Experience Engineering, Team Building.

• General Manager, Adgens Digital Marketing Inc. (Taiwan, 2014/09-2018/3)

  • A startup digital marketing agency, led to establish facility, business and operation. The tasks including hiring, building and maintaining relationship with major advertising agency (Dentsu Taiwan) and clients (Amway, William Grant & Son…etc.).

  • Leading strategy, creative, production fulfillment & finance.

  • Gained a good reputation as a distinguished independent agency within two years with successful showcases like Amway eSpring Water Purifier(content and social marketing, commercial film production, paid media planing & buying), Nutrilite Double X Multivitamin(content and social marketing, paid media planing & buying), Nutrilite Vitamin B Dual-Action(content and social marketing, commercial film production, paid media planing & buying), Taiwan Beer(digital campaign and web production, paid media planing & buying), Balvenie Whisky(content and social marketing, website production), Kleenex Bay Soft toilet paper(commercial film production)

  • TStar telecom(digital campaign and web production, paid media planing & buying), etc.

• General Manager, D2C (Taiwan) Inc.(Taiwan, 2012/03-2014/6) 

  • D2C (invested by NTT Docomo and Dentsu in Japan) was the number one mobile marketing agency in Japan.

  • Built D2C Taiwan branch office and played as the general manager to establish facility, led and managed business and operations including establishing facility, hiring and start the business.

  • Successfully moved business into break-even within two years with clients ranging from NTT Docomo, Takarazuka Revue, Honda, Kao, etc.

• General Manager, Juzhi Music Company.  (Taiwan, 2011/03-2012/03)

  • Started an owned studio to produce the mobile game APP ‘Nok!Mayday’ for famous Chinese rock band Mayday.

  • Gained astonishing record hit iOS App Store shelves (2011/11/27)

    • Taiwan: #1 Music Game, #1 Action Game, #2 All Game, #2 All Pay Download

    • Hongkong: #1 Music Game, #1 Action Game, #2 All Game, #3 All Pay Download

    • China: #3 Music Game, #30 Action Game, #49 All Game, #101 All Pay Download

    • Macau: #1 Music Game, #1 All Game

    • Singapore: #2 Music Game, #4 All Game, #6 All Pay Download

• Director of Mobile Marketing and Advertising, Joymaster Co. (Taiwan, 2010/02 ~ 2011/03)

  • Head of Mobile Marketing & Advertising team. Led the business strategy and sales development.

  • Successfully built the mobile advertising network for the number one telecom operator (Chunghwa Telecom), including 3G & 4G network.

• Sales Director of wicatch service, Handlink Co. (Taiwan, 2008/11 ~ 2010/2)

  • Developed the strategy and started a POC project for a new Free-Wifi service with advertising mechanism in big Taipei city area. Successfully gained over 100 coffee-shops as collaborated operators.

• Special Assistant to the General Manager & Branding Director, Dancing Wolves. (China, 2008/7-2008/10)

  • As a marketing consultant to refine the branding system and marketing strategy.

  • Led the Dancing Wolves’ 2008 Olympics commercial film project (with celebrity Aaron Kwok Fu Shing), shooting in Taipei.

• Director, Cyworld Taiwan.  (Taiwan, 2007/2-2007/8)

  • Cyworld was an advanced social network service with avatar-like decoration before Facebook moved into Asia market in 2007.

  • As a marketing director to implement an unique social marketing campaign to acquire strategic members from cooperation with musicians including Mayday and some other independent bands to bring in fans to expand scale of members and flourish background music business in Cyworld Taiwan.

  • Single campaign (Live Concert of Mayday band, summer 2007) brought in more than 17K active member(+18%), more music sales(+30%), more music content usage(+240%) within one month,

  • Cooperation with Taipei city government and mobile telecom operators to have joint campaigns on brand new mobile service Mbus with Mayday. MBus was a service providing instant information of Bus arrival on each bus stop within personal mobile phone in Taipei city.

  • Whole growth of users was +31.5% within 5 months.

• Project Manager of Managing Director office, BenQ China. (China, 2006/2-2006/9)

  • With the a new strategic branding concept and approach to cooperated with Mayday band’s roadshows in China to maximize brand awareness and preferability.

• Marketing Manager, BenQ Corporation. (Taiwan, 2003/9-2006/2)

  • With an entrepreneur mindset to initial the new online music business combining hardware product (Joybee MP3 player) and music download service(QBand).

  • Formed up a 10-people team within 6 months, lunched the 1st online music service in Taiwan.

  • Signed the very famous singer Jolin Tsai as the spokeswoman of Joybee MP3 player. Successfully pushed the product sales towards the No.1 in Taiwan (25% of market share, 200K sales with revenue US$30M ) in 2004, No.4 in China market in 2004, 2005.

  • Signed the famous rock band Mayday as the spokesperson for Joybee MP3 player and mobile phone in great China market to help branding & sales growth cross NT$10B in China market.

  • Organized ver 80 roadshows in 2005~2006. Pushed the total revenue of BenQ crossed NT$10B in China market.

• Associate Product Marketing Director, Acer.  (Taiwan, 2002/12-2003/9)

  • Played as a marker for international handheld product marketing.

  • Joined in a new startup team focusing initial new smartphone product development.

  • Acer handheld sales in Taiwan as the No.1 brand, 5th venders worldwide. Single model revenue passed over US$9M. Total product line revenue over US$12M in one year. Single model life time lasted over 17 months with total revenue over US$18M.

• Senior Manager, Era Digital Media & PCCWERA Limited. (Taiwan, 2002/5-2002/10)

  • Web content production for TV stations (Era, TVBS Taiwan).

  • Artists’ personal pages with video content streaming and curation. (F4, Harlem Yu, Gigi Lieung, Momoko Tao, Vivian Hsu, Takeshi…etc.)

  • Managing whole network infrastructure with more than 100 servers.

  • SMS game '2002 FIFA World Cup', 5 millions hits and over US$1M revenue.

  • Online concert broadcasting/streaming (Karen Mok) over 20K instantaneous viewers.

• DiamondIdea Studio.  (Taiwan, 2001/7-2002/5)

  • Own new-startup to deliver customized video production for newlyweds in wedding.

  • Using none-linear video production method (Apple’s Final Cut Pro) to develop a semi production-line workflow to deliver customized MV-like video within 3 days.

  • Started POC and Developed the studio business.

• Production Manager, GreatChinaMusic.com.  (Taiwan, 2000/9-2001/7)

  • Great China Music was a dotcom startup to provide professional photo shooting & singing recording service to general customers. The whole service will be competed within 1.5 hours. Through the shooting, picking the song, recording in professional studio with producers’ aid, the customers could get a well-designed & packed CD single in short time. 

  • Establish & manage the facilities: hooting studio X1, graphic production line X2, vocal recording studio x6, mixing studio x1. 

  • Led a team more than 50 people including the shooting, makeup, graphic design, music producing, sound recording teams. The talents ranging from photographers, makeup artists, designers, music producers, recording engineers, mixing engineers.

  • Mange all the equipments including lights, computers, scanners, printers, microphones, consoles, pre-amps, compressors, attests…etc.

• Music Producer, Arranger, Composer.  (Taiwan, 1991/1-1999/12)

  • Started as a singer and writer but played as a producer, arranger in early 20’.

  • Confident and familiar with techniques and flows in music production, including midi sequencing, arranging, sampling, recording, mixing and mastering.

  • Owned a personal studio with many equipments like synthesizers, samplers, sound modules, pre-amps, compressors, equalizers, reverbs, delays. All the toys can still function now.

  • Used ti work with artists like Vicki Zhao, Eason Chen…etc.

• Professional Teacher in MIDI & Music Arranging, Freelancer. (Taiwan, 1988/1-1991/12)

  • Started to teach MIDI, keyboard playing and arranging in university.

more about music related accomplishments

Key Competencies

• Entrepreneurial in fast-paced and dynamic environments. 

• Shape and define strategic planning. 

• Outstanding presentation in selling out an idea or concept.

• Expertise at creating high buzz/word of mouth/viral marketing.

• Passionate on content creation and entertainment industry.

• Professional ability in experience design.

• Effectively influence and communicate cross-functionally within a company.

• Negotiation and analytical skills regarding contractual, technical and financial issues. 

Previous Activities

★ The executive director of Digital Marketing Association of Taiwan.  

★ The director of Copyright Holder's Association, Taiwan.  

★ Music Copyright Intermediary Society of Chinese Taipei. 

★ Keyboard player & vocalist of ADMAN Band, Taipei.